According to Sports Illustrated, Clevelander Beau Miller has started a campaign with three of his friends to collect LeBron James jerseys and clothing, which will be sent to homeless shelters in South Beach."It's like any breakup," Miller said. "You want to give all your stuff back."
The past week Cleveland fans have been donating their LeBron gear to Yours Truly Restaurants in Northeast Ohio.
I would have assumed that they would have a poor turnout considering that the majority of Cavs fans burned their LeBron jerseys, but Miller says that the response has been "extraordinary."
Miller and his friends saw the heartbreaking situation in Cleveland as an opportunity to do something positive. In addition to donating LeBron gear to South Beach homeless shelters, they also started a website called breakupwithlebron.com, where they are selling T-shirts that say "It's Not Us, It's You." Proceeds from the $15 shirts are going to the Cleveland City Mission, although it appears the website is no longer online, so uh, never mind that.
With Cleveland's economy on the decline, it surprises me that they didn't decide to donate the LeBron gear to local shelters. But then again, you can never underestimate the pride of Clevelanders, as their local homeless would probably scoff at the idea of wearing a LeBron jersey. Even though this is meant to be a good cause, I get the feeling the effort is just as much out of spite as it is goodwill. I'm sure Clevelanders would be satisfied if images of homeless people wearing LBJ Cavs jerseys haunted LeBron's dreams as he tries to sleep in his new South Beach mansion.
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