Crazy Enough for Breakfast Cereal

I'm going to start off by saying, this is an actual product. Ochocinco has a breakfast cereal, naturally enough named "OchocincO's!

It will be available at the Newport, KY Kroger Marketplace Store and online according to Sports Business Digest. The cereal was manufactured by PLB Sports who apparently made a Terrell Owens themed breakfast cereal last year for the ever elusive Buffalo market.

This finally gives Ochocinco the edge he needs to get back into the Ron Artest insanity race. Artest's perfectly reasonable victory lap after finally earning an NBA title has given Chad ample time to make up ground. He may have started to do so with The Ultimate Catch and numerous nonsensical Batman references, but this may prove to be the coup d'etat.

How, you ask, can an endorsement deal make Chad crazier? Well, if this were a sports drink or a sneaker it simply couldn't. But this is breakfast cereal, where America's most insane creations meet to try and woo unsuspecting children to eat ever more sugary treats.

Let's take a quick look at Chad's company in the cereal aisle: Toucan Sam, Lucky the Leprechaun, Count Chocula, Captain Crunch, the Trix Rabbit, Snap, Crackle, Pop and Sunny the Cuckoo Bird (who is advertised specifically as being "co-co for Cocoa Puffs" mind you). And if you branch out to other breakfast foods you can throw in Mrs. Butterworth and Poppin' Fresh AKA the Pillsbury Doughboy. It's quite simply the most insane collection of characters ever assembled, and Ochocinco is now proudly part of it

Ron Artest, your days are numbered!

*as a final thought, do you like how instead of licensing the Bengals' jersey they just made a really shitty imitation.

**final final thought - does this put Chad in direct competition with Tony the Tiger as far as striped cereal mascots?